# Market Analyzer

As part of our Platform, Market Analyzer provides AI-driven market, ICP, white space and competitive analysis with conversational queries to help GTM teams size markets, identify opportunities, and activate resources.

[Watch the Video](/content/product/market-analyzer-copilot/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI4NTQ1IiwidG9nZ2xlIjpmYWxzZX0%3D/index.html)

[See it in Action](/content/resource/webinar-insight-to-execution-ai-native-gtm-solution/index.html)

## Market Analysis Challenges

- Fragmented data, static analyst reports, and market surveys, create **misleading market sizing.**
- **Poor whitespace visibility** into untapped markets, segments or opportunities within existing customers.
- **Blind spots in competitor presence** resulting in wasted marketing and sales resources.
- **Industry analyst research is costly and lacks account-level granularity** for effective planning or execution.

## Market Analyzer Delivers

- Combine deep IT market, account, spend, customer, firmographic and tech data for **precise TAM/SAM/SOM market sizing.**
- **Pinpoint new and expansion opportunities** with account details using market and customer insights to drive white space growth.
- **Gain segment and account-level views of competitors** by market penetration and win/loss velocity for effective takeout campaigns.
- **Create accurate ICPs** from win/loss, firmographics, and technographics data correlated with your highest CLV customers.

## How to Make Essential Market Analysis Smart, Precise, and Efficient

Market Analyzer enables GTM teams build, explore, and act on TAM, ICP, competitor, and whitespace using an AI assistant, tapping billions of market data points and your own data for effective, data-driven GTM decisions.

### Conversational AI Copilot

AI-driven conversational assistant built for GTM market analysis to expedite analysis and facilitate insights using interactive prompting.

### Quantify Market Opportunities

Easily analyze TAM, SAM, SOM from billions of data points and your ICP and customer data for rapid, precise market and account-level insights.

### Data Beyond Technographics

Incorporates spend, buying center, contracts, and intent data with deep technographics to provide GTM teams more actionable insights.

### Insight Visualizations

Customizable dashboards to readily switch between market and account views of segments by geography, ICP, firmographics, competition, and more.

### Configuration Wizard

Streamline onboarding, reduce setup, and help guide market analysis parameters such as ICP definition, segmentation, and competitive landscape.

## How Does AI Copilot Assistance Apply to Market Opportunity Analysis

How can an AI copilot experience streamline market analysis for data-driven GTM decision making? Through interactive conversation prompting, an AI copilot can provide GTM team members the means to _:

- **Expedited Analysis**: More easily analyze markets bottom-up and top-down.
- **Shared Workspaces**: Ensure GTM teams have consistent market views.
- **Guided Research**: Expedite GTM analysis correlating massive data sets.
- **Conversational Assistance**: Explore and deep-dive into market findings.
- **Automate Dashboarding**: Dynamically adjust dashboards to convey insights.

## Explore Where the Market Analyzer Functionality Is Applied

### Market Analysis

- Streamline TAM/SAM/SOM analysis. Conduct bottom-up and top-down market analysis with granular account details — supported by AI-assisted configuration and conversational inquiry.
- Refine market segmentation with extensive ICP context derived from the breadth our data fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
- Incorporate your first partner customer, win/loss, and account data to enhance SOM analysis accuracy.

### Whitespace Analysis

- Discover untapped or underserved markets and segments where your product can expand supported by AI-assisted configuration and conversational inquiry.
- Identify adjacent opportunities and underserved competitive segments to expand revenue streams and displace competitors.
- Drill-through insights on regional markets, account segments, and competitor presence to surface opportunities for growth and product innovation.

### Competitive Analysis

- Gain more useful competitive analysis showing competitor market presence across TAM/SAM/SOM with penetration trends and segment-specific performance metrics.
- Immediately select from a list of your likely key competitors and obtain competitive market sizing and install-based assessment.
- Understand what competitors are gaining or losing share and where the untapped opportunities lie with deep market insights and account details.
- Build out displacement initiatives targeting accounts across regions more likely to convert for impactful competitive takeout campaigns.

## Customer Story

### NetApp Drives GTM with HG Insights

How NetApp uses HG Insights’ contract, install, and spend data; account intelligence; and award-winning customer support to win their markets.

_“We have found a wealth of use cases—whether we’re looking at spend, install, or contract data—and are super excited about all the new tools coming out.”_

## What Are the Key Features of the Market Analyzer?

### Insight Visualizations

No more spreadsheets or manual slicing. Get interactive, dynamic market insight dashboards, including:

- Market size visualizations for TAM/SAM/SOM
- Market segmentation by geography, industry, revenue range, and employee count
- Key player market penetration analysis
- Competitive landscape analysis
- Whitespace opportunity visualizations

### Workspace Management

Spaces where individual users and teams can:

- Collaborate with team members through shared workspaces
- Create, save, and share market analysis configurations (such as TAM/SAM/SOM, whitespace definitions, competitor selections, and other filter settings)
- Apply filters to drill down into specific segments
- Export data for further analysis.

### Configuration Wizard

Speeds onboarding and helps guide definitions of unique market parameters, including:

- TAM definition – using IT spend categories
- SAM definition – via industry and geography selection
- SOM definition – via company size parameters and technology requirements
- Whitespace definition – starting with customer list uploads
- Competitor definition – using product type selection